Two years ago, I started working with a Shopify app that seemed destined for success but was practically invisible online. Kiwi Sizing had everything going for it – brilliant product, solid tech, happy customers – yet they were getting just 7,000 monthly visits to their website. The contrast was jarring. Here was a sizing solution that e-commerce brands loved, one that actually reduced returns and built customer trust, and virtually no one could find them online.
Today, that same company gets 450,000 monthly visits. This is the story of how we got there.
Challenges: Low Brand Recognition and Minimal Search Visibility
Kiwi Sizing is a Shopify app that helps online retailers reduce return rates by using AI-powered size recommendations. The platform analyzes customer data and provides personalized fit guidance, helping e-commerce brands solve one of their biggest challenges: sizing issues that lead to expensive product returns.
Kiwi Sizing isn’t your typical Shopify app. They’ve built something genuinely useful – a sizing solution that actually works. While most e-commerce stores struggle with returns due to sizing issues, Kiwi Sizing’s clients see dramatic improvements in customer satisfaction and reduced return rates.
Their technology helps online shoppers find the right size by analyzing fit data and providing personalized recommendations. It’s the kind of solution that makes you wonder why every online store doesn’t use it. The app integrates seamlessly with Shopify stores, and the feedback from their clients has been consistently positive.
But despite building a product that actually solves a massive e-commerce problem, Kiwi Sizing was facing a classic startup challenge: they were the best-kept secret in the industry.
Starting Point: 7,000 Monthly Visits and Zero Organic Visibility
When I first analyzed Kiwi Sizing’s online presence, the numbers told a frustrating story. They had:
- Minimal search visibility for relevant keywords
- Low brand recognition despite having satisfied customers
- Virtually no organic traffic growth
- Strong product-market fit but weak market presence
The Shopify app ecosystem is incredibly noisy. There are thousands of apps competing for attention, and many inferior products were ranking higher simply because they had better content strategies. Kiwi Sizing was stuck in a position where their product quality wasn’t translating to online visibility.
What made this particularly challenging was that the sizing solution market is dominated by established players with years of SEO investment behind them. Breaking through that noise required more than just good content – it needed a systematic, scalable approach.
The Programmatic SEO Plan That Unlocked 64x Traffic Growth
Instead of trying to compete on the same generic keywords everyone else was targeting, we took a different approach. We identified hundreds of specific, intent-driven search queries that their ideal customers were actually using.
The strategy centered around creating comprehensive, helpful content at scale. But this wasn’t about churning out thin, templated pages. Every piece of content needed to serve a real purpose and provide genuine value to someone researching sizing solutions.
We built content systems around:
- Industry-specific sizing challenges (fashion, footwear, outdoor gear)
- Platform integration guides (Shopify, WooCommerce, BigCommerce)
- Comparison content (alternatives, feature breakdowns)
- Educational resources (sizing best practices, return reduction strategies)
The key was maintaining quality while achieving scale. Each piece of content went through rigorous review to ensure it aligned with Kiwi Sizing’s brand voice and actually helped readers solve problems.
Content Systems That Built Lasting Authority
Here’s what separated our approach from typical programmatic SEO: we refused to create content just for the sake of ranking. Every article, guide, and resource had to pass a simple test – would this genuinely help someone making a decision about sizing solutions?
We developed detailed buyer personas and created content that spoke directly to their pain points. E-commerce managers dealing with high return rates. Shopify store owners frustrated with sizing complaints. Fashion brands looking to improve customer satisfaction.
The content wasn’t just keyword-optimized; it was empathy-driven. We told real stories about sizing challenges, shared actionable insights, and positioned Kiwi Sizing as the thoughtful solution rather than just another app in the marketplace.
Authenticity became our competitive advantage. While competitors were publishing generic listicles, we were creating in-depth resources that actually moved the needle for readers.
The Compound Result: High-Quality Leads and Sustainable Growth
Programmatic SEO isn’t about overnight success – it’s about building momentum that compounds over time. In the first few months, the results were modest but encouraging. We were ranking for long-tail keywords and slowly building topical authority.
By month six, the content was starting to gain traction. Search rankings improved, organic traffic grew steadily, and more importantly, the quality of that traffic was exceptional. These weren’t random visitors; they were qualified prospects actively researching sizing solutions.
The real breakthrough came around month eight when several key pieces of content started ranking on page one for competitive terms. This created a snowball effect – higher rankings led to more traffic, which led to better domain authority, which led to even better rankings.
What made this particularly satisfying was that the growth felt sustainable. We weren’t relying on tricks or shortcuts. The traffic was coming from content that genuinely helped people, which meant it was likely to maintain its value over time.
Results: From 7,000 to 450,000 Monthly Visits – 64x Traffic Growth
Going from 7,000 to 450,000 monthly visits represents more than just numbers on a dashboard. It represents a fundamental shift in market position. Kiwi Sizing went from being invisible to being impossible to ignore.
The organic traffic growth brought other benefits:
- Increased brand recognition in the Shopify ecosystem
- Higher quality leads and demo requests
- Improved conversion rates from educated prospects
- Enhanced credibility with potential partners and investors
More importantly, the content strategy created a sustainable competitive moat. Competitors would need to invest significantly just to match the content library we’d built, and by then, we’d be even further ahead.
Lessons: Authentic Content at Scale Wins
Working with Kiwi Sizing reinforced something I’d suspected but hadn’t fully proven: in crowded markets, the brands that win aren’t necessarily those with the biggest budgets or the flashiest marketing. They’re the ones who consistently create value for their audience.
Programmatic SEO worked for Kiwi Sizing because we approached it with genuine respect for the people we were trying to reach. Every piece of content was created with a real person in mind, facing a real problem, looking for a real solution.
The 64x growth wasn’t just about traffic – it was about earning the right to be part of important conversations in the e-commerce world. And that’s something that no amount of paid advertising can buy.
Today, when someone searches for sizing solutions for their Shopify store, Kiwi Sizing isn’t just an option – they’re often the first thing people find. That’s the kind of transformation that makes all the methodical, behind-the-scenes work worthwhile.
