Tech Documentation

How Notion Built a $10B Company by Systematizing Community Growth A case study in transforming organic user behavior into strategic growth mechanisms Near collapse and the move to Japan In summer 2015, Ivan Zhao and Simon Last found themselves coding eighteen hours daily in a cramped Kyoto apartment. Months earlier, they had been Silicon Valley founders with angel funding and a small team in San Francisco. Now they were two sleep-deprived engineers eating instant noodles while watching their dreams collapse. ...

How Stripe Turns Documentation Into a Lead Generation Engine Stripe’s developer documentation is not just a resource—it’s the company’s primary sales and conversion channel. While most SaaS companies rely on outbound marketing and sales teams, Stripe built a $91.5B business by making their docs the fastest path from curiosity to integration. This case study breaks down the specific strategies Stripe used to turn technical documentation into a systematic engine for developer adoption and business growth. ...