Stripe Documentation Case Study
How Stripe Turns Documentation Into a Lead Generation Engine Stripe’s developer documentation is not just a resource—it’s the company’s primary sales and conversion channel. While most SaaS companies rely on outbound marketing and sales teams, Stripe built a $91.5B business by making their docs the fastest path from curiosity to integration. This case study breaks down the specific strategies Stripe used to turn technical documentation into a systematic engine for developer adoption and business growth. ...