Asana Marketing Case Study
How Asana crushed their marketing game: lessons from watching a giant win Asana became a top-rated work management platform through methodical, consistent marketing. Their product was strong, but their marketing made the difference. This case study breaks down the key strategies Asana used to scale traffic and customers—lessons you can apply at any stage. Starting with a product that markets itself One thing I’ve noticed over the years is that the best SaaS companies don’t separate product and marketing. They make their product do the marketing heavy lifting. Asana absolutely nailed this approach. ...