Marketing-Researches

How Notion Built a $10B Company by Systematizing Community Growth A case study in transforming organic user behavior into strategic growth mechanisms Near collapse and the move to Japan In summer 2015, Ivan Zhao and Simon Last found themselves coding eighteen hours daily in a cramped Kyoto apartment. Months earlier, they had been Silicon Valley founders with angel funding and a small team in San Francisco. Now they were two sleep-deprived engineers eating instant noodles while watching their dreams collapse. ...

How Asana crushed their marketing game: lessons from watching a giant win Asana became a top-rated work management platform through methodical, consistent marketing. Their product was strong, but their marketing made the difference. This case study breaks down the key strategies Asana used to scale traffic and customers—lessons you can apply at any stage. Starting with a product that markets itself One thing I’ve noticed over the years is that the best SaaS companies don’t separate product and marketing. They make their product do the marketing heavy lifting. Asana absolutely nailed this approach. ...

How Stripe Turns Documentation Into a Lead Generation Engine Stripe’s developer documentation is not just a resource—it’s the company’s primary sales and conversion channel. While most SaaS companies rely on outbound marketing and sales teams, Stripe built a $91.5B business by making their docs the fastest path from curiosity to integration. This case study breaks down the specific strategies Stripe used to turn technical documentation into a systematic engine for developer adoption and business growth. ...